FANS’ CHOICE: CORONA EXTRA UNVEILS LIMITED-EDITION BOXING BOTTLES FEATURING TOP PREMIER BOXING CHAMPIONS FIGHTERS
Current And Former World Champions Voted On By Fans To Be Featured On Collectible 18-Packs Of The Nation’s #1 Imported Beer
New York, August 1, 2016 – Corona Extra, the #1 imported beer in the U.S., unveiled its 2016 limited-edition Premier Boxing Champions (PBC) bottles collection prior to the press conference for the July 30 “PBC on SHOWTIME CHAMPIONSHIP BOXING” fight featuring the featherweight world title clash between Leo Santa Cruz and Carl Frampton held at the Barclays Center in Brooklyn, New York.
The specially-wrapped collectible bottles are available in Corona Extra 18-packs and feature the image, stats and signature of select PBC boxers. Corona Extra held a fan vote on social media earlier this year to select the featured boxers:
- DEONTAY WILDER WBC World Heavyweight Champion - www.premierboxingchampions.com/deontay-wilder
- KEITH THURMAN WBA World Welterweight Champion - www.premierboxingchampions.com/keith-thurman
- LEO SANTA CRUZ Former Three Divison World Champion - www.premierboxingchampions.com/leo-santa-cruz
- DANIEL JACOBS WBA World Middleweight Champion - www.premierboxingchampions.com/daniel-jacobs
- ABNER MARES Former Three Division World Champion - www.premierboxingchampions.com/abner-mares
- DANNY GARCIA - WBC World Welterweight Champion - www.premierboxingchampions.com/danny-garcia
“Corona is the #1 brand associated with boxing and our consumers have such a passion for the sport,” said John Alvarado, Vice President, Brand Marketing – Corona Extra. “We’re looking forward to once-again offering these special, collectible bottles to Corona and boxing fans around the country.”
“The PBC is proud to have an ongoing partnership with Corona Extra and value their ongoing support in promoting some of the best fights and fighters in the world. By featuring these great athletes, fans will be able to celebrate and show their support of the sport through these collectible bottles, and we know the fighters participating are proud to be part of this outstanding promotion as well,” said Timothy Smith, Vice President, Haymon Boxing and Premier Boxing Champions.
The Corona Extra Limited Edition boxing bottles will be available in the U.S. from August 15 through October 31. This is the fourth limited-edition boxing bottles collection that Corona has released for consumers.
This spring Corona announced that it extended its partnership with PBC to serve as Presenting Sponsor and Official Beer of the PBC Series. Also this year, Corona released its first-ever boxing-themed TV commercial – Never Alone – featuring PBC boxers Deontay Wilder, Leo Santa Cruz and Danny Garcia.
For more information about Corona Extra and PBC visit www.boxing.coronausa.com and www.premierboxingchampions.com Consumers can also visit www.instagram.com/coronaboxing for a chance to win a VIP boxing trip to a PBC fight, with a winner selected monthly.
About Premier Boxing Champions
“Premier Boxing Champions” is a live boxing series created for TV and cable by Haymon Boxing. The series features the greatest array of international boxing talent in all weight divisions, with fighters representing over 10 countries including the United States and Mexico. From former Olympians to Champions of all nationalities, the series can be seen on over ten networks in the U.S., Canada, Mexico and the U.K., and heard on Sirius/XM satellite radio as well.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers “Find their Beach” in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, and Ballast Point, one of the most awarded craft brewers in the U.S. Constellation is also the world's leader in premium wine selling great brands that people love including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company's premium spirits brands include SVEDKA Vodka and Black Velvet Canadian Whisky.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
# # #